If you aren’t using videos in your marketing right now, then you are missing out on perhaps the single most powerful form of media when it comes to creating brand awareness, engagement, loyalty and conversions.
In this post, we’re going to take a look at why video marketing is essential for your success.

Persuasion

Videos are persuasive beyond any other form of advertising or messaging. Did you know that research from Wyzol found that adding a video to a sales page could increase conversions by as much as 80%?

That’s a huge statistic and while it might seem wild, it actually makes a lot of sense.

Videos are super engaging because they combine multiple senses: we can see and hear the person talking. At the same time, we’re able to pick up on nuances in bodylanguage that we couldn’t from an image. And because we don’t have to make any effort (unlike reading), the content can start to captivate us without us having to do anything.

Throw in some music and a really great message and it can be nearly impossible to look away – and you’ll be much more likely to want to buy.

A Video Tells a Million Words

If a picture can tell a thousand words, then surely a video can tell a million.

Videos are also incredibly powerful because they can get a lot more information in in a shorter amount of time. A video can tell us all about a subject in much more detail and this information will sink in much quicker.

That’s one another study found that 74% users who watched explainer videos would go on to buy the product or service being explained.

Think about what a big difference this can make to your website: having a video that explains and promotes your product right on the homepage, that plays immediately upon landing there. This could be the difference between a visitor leaving or clicking ‘Buy’.

Videos Inspire Trust

Finally, videos can help to inspire trust and establish authority. While anyone can write a blog post, creating a video requires certain skills and certain tools. This means that we will automatically presume that a company that has a great video, must therefore be generally reputable and professional.

And that’s where Video Studio comes in. We can provide you with the graphics, titles and intro to put your video in that league. All that’s left for you to do is film it!

If you’re already creating videos for your blog, business or brand… then congratulations! That fact alone puts you ahead of the vast majority of businesses and it means that you’re going to be reaching your audience in one of the most engaging and dynamic ways. But there’s a difference between creating video for your business and creating high quality video. How do you go about creating the kind of footage that is really going to stand out and get noticed? How do you make sure that your business looks professional and high quality?

Let’s take a look at some of the most important strategies you should be using to take your video to the next level.

Lighting

Hopefully you don’t need me to tell you that it’s important to have a high quality camera so that you can capture high definition footage. But don’t forget that this is only one small part of what makes your footage look great. Just as important is that your videos are well lit and that means you’re going to need to either think about the nearest light source, or think about how you can light your subjects using other tools. A soft box for example is a great tool for lighting a scene that will make a big difference to the appearance of your shots and which can add some real contrast.

Sound

Like lighting, sound is something else that is all-too-often forgotten. Even the best looking video in the world will come off as amateurish if the sounds isn’t also up to par. There are a few ways you can record your sound but one of the best strategies is to use a lapel mic along with a handheld recorder like the H4 Zoom. This is affordable but creates really great, crisp sound.

Graphics

The last piece of the puzzle is the graphics. The right graphics in a video can make all the difference to the way that your video comes across because it adds an element of professionalism that takes your video outside the realms of what an amateur could accomplish.
So what graphics do you need specifically? Some popular examples include an introduction and outro, bottom thirds which add annotations to your scenes, title cards and even an outro to bookend your videos.
Don’t know how to make high quality graphics? Then get in touch with Video Studio today and let us handle the process for you!