So, you want to create a video for your business? Maybe it’s a video advert, maybe it’s an ‘explainer video’ or maybe it’s just a presentation.

Whatever the case, you are now dabbling in the world of videography and editing. This is an art form and even if you’re filming for ‘cynical business reasons’, the same rules apply as they would to Steven Spielberg working on his next masterpiece.

If you get this stuff right, then it is going to create a world of difference for your end product. So here are some tips that will help you make the right impression…

Have a Story Board

No matter the nature of the video you want to create, it is always imperative that you create a storyboard first. Even if the only footage you need is B-Roll, you’ll likely find that you often underestimate just how much you need and end up filming not enough. Knowing exactly which shots you need to collect can help you to streamline the process and avoid falling short of requirement.

Leave Buffer

It can be tempting to create very short and sharp takes to avoid large video files. You might want to film your shot and then stop it as soon as the action ends for example. But in doing this, you will make life much harder for yourself when it comes to editing!

Use Inserts and Cutaways

An insert is a close up of an object already in the scene. For instance, if the lead looks down at their hand and the shot cuts to whatever is in their hand, then this will add detail to your scene and bring it to life.
A cutaway meanwhile is a shot of something that is out of the scene. For instance, if the subject looks up and sees a clock on the wall.
In an interview, you might want to take shots of the interviewer as the interviewee is talking, or of objects in the room they are talking about. Reversals are also useful, which are shots of the interviewer re-asking questions that you can insert later on.

Graphics

Finally, remember that you’re going to be adding graphics to your videos. These include things like intros, a logo, bottom thirds etc. As you’re filming, try to take note of where the graphics are going to go and how they’re going to look. Otherwise, they can end up cutting out key elements of your footage!

And who is going to create those graphics for you? Video Studio, that’s who!

When it comes to creating professional, captivating and persuasive videos for your marketing campaign, what do you think it is that makes the biggest difference?

No doubt you will have seen plenty of video advertisements, explainers and introductions in the past. You will have seen marketing messages from all your favorite brands and you will have listened to what they have to say.

And probably some of these videos will have seemed more engaging, captivating and persuasive than others. Why is it that some videos impress while others fail to leave an impression?

It comes down to a whole lot of factors of course. But one of the most important by far is the graphics.

These are the animations and the elements that you won’t necessarily notice right away. It’s things like the video opener, that starts the video with a little pomp and ceremony, usually featuring a logo flying through a 3D space with lots of explosions and music.

It’s the bottom thirds: the text animations that pop up when someone new comes on the screen and starts talking.

It’s the title cards, that announce each change of topic.

It’s the way the logo appeared to be plastered onto the side of the building as the jogger ran past. And it’s the way the details appeared to emerge out from the product in the shot as though it was generating the text itself.

If they’re done well, then we don’t necessary notice these details. Instead, they bled into the background and only register on an unconscious level.

But they do register. And in doing so, they make the entire production seem that more professional, that much more glossy.

And this is what inherently creates trust with that brand. Because the video appears to have high production values, this communicates that the company really knows what they’re doing. It communicates that the business has the resources and the funds to afford high quality video creation. And it tells us that they can likely put the same skill and resources into whatever products or services they provide for us.

On top of all that, it even helps us to make the brand more noticeable and more memorable.

THIS is what makes the difference between a professional video and a less professional video.

This is what makes a brand appear trustworthy and ‘serious’. And this is great news because it means that professional and persuasive video is in reach for everyone. Acquire these materials and up your video game! Why not let Video Studio handle that for you?

Video editing is an art much like film score composing that shouldn’t draw attention to itself. That is to say that if an editor has done their job well, then you won’t notice their work at all.
This may seem like a shame. It might also lead you overlook the importance of video editing in your own work. You may think that it’s okay to simply chop together all the footage you make.

But this is certainly not the case. When editing is done well, it can change the entire pace, tone and quality of your videos. Read on and let’s look at how you should go about creating high quality edits.

Cutting on the Action

Here’s a rule that every video editor should know: cut on the action.

Cutting on the action means that you will never jump between two static shots (except in some unique circumstances that we’ll discuss in a moment). Instead, you wait for a movement to begin and then cut to another angle of the same movement. This ‘hides’ the cut because the user focussed on the action.

The L-Cut

The L-Cut is another technique you can use to make your cuts less jarring. Here, you jump between audio tracks slightly before or after you make the transition in your video tracks. This prepares the viewer psychologically for the change of scene and it can be used to better a tell a story.

Match Cut

A match cut is a cut in which you cut from one action to another very similar action. Either that, or you cut between two subjects or two environments that share some kind of theme. So, you might for instance cut from a man chopping carrots to a wood cutter chopping logs.

Jump Cut

A jump cut is a cut that removes a portion of time from the same scene. This is type of cut that is intentionally jarring as characters in the scene will seem to move without the camera position changing. It can be used to show the passage of time or for comic effect.

Finally, the cutting room floor is where you’re going to be adding your graphics. These include title cards, an intro and outro, and other methods that will insert your logo into the video and put your stamp on it. These make all the difference, so make sure you’ve been in touch with Video Studio and you have yours ready to go before you begin the editing process!