If you aren’t using videos in your marketing right now, then you are missing out on perhaps the single most powerful form of media when it comes to creating brand awareness, engagement, loyalty and conversions.
In this post, we’re going to take a look at why video marketing is essential for your success.
Videos are persuasive beyond any other form of advertising or messaging. Did you know that research from Wyzol found that adding a video to a sales page could increase conversions by as much as 80%?
That’s a huge statistic and while it might seem wild, it actually makes a lot of sense.
Videos are super engaging because they combine multiple senses: we can see and hear the person talking. At the same time, we’re able to pick up on nuances in bodylanguage that we couldn’t from an image. And because we don’t have to make any effort (unlike reading), the content can start to captivate us without us having to do anything.
Throw in some music and a really great message and it can be nearly impossible to look away – and you’ll be much more likely to want to buy.
A Video Tells a Million Words
If a picture can tell a thousand words, then surely a video can tell a million.
Videos are also incredibly powerful because they can get a lot more information in in a shorter amount of time. A video can tell us all about a subject in much more detail and this information will sink in much quicker.
That’s one another study found that 74% users who watched explainer videos would go on to buy the product or service being explained.
Think about what a big difference this can make to your website: having a video that explains and promotes your product right on the homepage, that plays immediately upon landing there. This could be the difference between a visitor leaving or clicking ‘Buy’.
Finally, videos can help to inspire trust and establish authority. While anyone can write a blog post, creating a video requires certain skills and certain tools. This means that we will automatically presume that a company that has a great video, must therefore be generally reputable and professional.
And that’s where Video Studio comes in. We can provide you with the graphics, titles and intro to put your video in that league. All that’s left for you to do is film it!